1 The Lego Movie is a 2014 3D computer-animated adventure comedy[5] film written for the screen and directed by Phil Lord and Christopher Miller from a story by Lord, Miller and Dan and Kevin Hageman. Based on the Lego line of construction toys, the story focuses on an ordinary Lego minifigure who finds himself being the only one to help a resistance stop a tyrannical businessman from gluing everything in the Lego worlds into his vision of perfection. Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Nick Offerman, Alison Brie, Charlie Day, Liam Neeson and Morgan Freeman provide their voices for the film's main characters.
The film was released on February 7, 2014, by Warner Bros. Pictures. It became a critical and commercial success, grossing $469 million worldwide against a $60 million budget and receiving praise for its visual style, humor, voice cast and heartwarming message. The film won the BAFTA Award for Best Animated Film, the Critics' Choice Movie Award for Best Animated Feature and the Saturn Award for Best Animated Film; it was also nominated for the Golden Globe Award for Best Animated Feature Film and received an Academy Award nomination for Best Original Song for "Everything Is Awesome".
The film has since expanded into a major franchise which ties into the Lego brand, with a sequel to the film, entitled The Lego Movie Sequel, scheduled for release on February 8, 2019. A spin-off film, The Lego Batman Movie, was released to theaters on February 10, 2017, with a second spin-off, The Lego Ninjago Movie, released September 22, 2017, a third spin-off, The Billion Brick Race, planned for development, a TV series, Unikitty!, based on the character from this film and a 4D filmbased on the film itself, entitled The Lego Movie: 4D - A New Adventure, released to Legoland parks across the world after its premiere at Legoland Florida on January 29, 2016.
The film was dedicated to the memory of Kathleen Fleming, the former director of entertainment development of the Lego company, following her death in Cancún, Mexico in April 2013.
2 A conglomerate is a large company composed of a number of smaller companies (subsidiaries) engaged in generally unrelated businesses
3
Big Six
- Warner Bros. Pictures. Warner Bros. Pictures stands at the forefront of the entertainment industry. ...
- 20th Century Fox.
- Paramount Pictures. Paramount Pictures is the longest operating major studio in Hollywood. ...
- Universal Pictures.
- Sony Pictures Entertainment (earlier known as Columbia-Tristar Pictures)
- Walt Disney Studios.
4
The British Board of Film Classification (BBFC), previously the British Board of Film Censors, is a non-governmental organization, founded by the film industry in 1913 and responsible for the national classification and censorship of films exhibited at cinemas and video works (such as television programmes, trailers, adverts, public Information/campaigning films, menus, bonus content etc.) released on physical media within the United Kingdom.[1][2] It has a statutory requirement to classify videos, DVDs and, to a lesser extent, some video games under the Video Recordings Act 1984.[
THE LEGO MOVIE: INTERTEXTUALITY
L/O to explore the intertextuality of The Lego Movie
1.The LEGO Movie is a 3D animated film which follows lead character, Emmet a completely ordinary LEGO mini-figure who is identified as the most "extraordinary person" and the key to saving the Lego universe. Emmet and his friends go on an epic journey to stop the evil tyrant, Lord Business.
Emmet
Wyldstyle
Batman
Lord Business
2.Believe in yourself
3. Batman Superman Gandolf
Postmodernism
Challenge genre conventions: might be a mixture of many genres; challenge typical character roles ect.
Pastiche: imitates other texts, humerous take on society/ culture
Hyper-Reality: makes the audience aware that they are watching a movie
21/05/17
Make note of any similarities between this movie and The Lego Movie
There was 2 different worlds in the movies. Big places
Both of the characters didn't believe in themselves
Neo and Emmet - Didn't believe
Quest to save the world. Didn't believe.
Evaluate the advantages and the disadvantages of the intertextual relationship between the Matrix and The lego Movie.
The advantages of the Lego is that it is a good eye for the children, but the disadvantages of The Lego Movie is that it may not catch the eye of teenagers. Also a advantage of The Lego Movie older people who played lego when they were younger may like it. The young adult may have not seen the Matrix may now understand about the Matrix.
Marketing
LO: to explore marketing and promotion of The Lego Movie; to link the methods tom the target audience.
Posters
Advertising
Trailers
Radio
Sponsers
Blogger
Facebook page
Interviews
Synergy
17 Lego World Sets
16 collectable mini figures
The Lego Movie Video Game
Range of school supplies
Sticker and activity books
Promotion
Posters - Selfie for each main characters. New posters each week.
The Movie went viral due to social media
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