Music Industry

Thursday 6th September

L/O to identify and explain differnt music genres

Hiphop

Rock  - They usually wear dark cloths with gothic cloths and alot of tats. They shout really loud and with a lot of anger. Anger and depression.

Rap - Rap artist wear really expensive cloths (gucci , stone island). They sing really fast. They rap about anything. The target audience is teenagers. Radio 1 Radio 2 feature rap. 

Heavy metal

Jazz

Reggae

J pop

Dubstep

Grime

Funk

Dance

Pop - Pop artist wear expensive fashion to stand out. Slow and happy.  They sing about relationships and feelings.

Music Magazines 

L/O to explore the terminology and genres of popular music magazines.

Typography = a technique to make writing more appealing layout blue print and symbols 

Layout  = The arrangement of visual elements on a page 

Lexis = the choice of words used 

Colour Palette = choice of main colours  used 

Mise en scene = props , light, costume, setting.

The colour pallet is red and black.
The image is guns and ganstsa outfits.
The font is big and bold.



The colour that they use is pink and popping out colours.
The image content that they use is pink and girly things.
The font is pink and colourful.

The main colours are dull .
The image content is happy and chill.
The Typography is smooth and not that big.

Music Magizines & Audiences 

L/O to identify and analyse a target audience using demographics & psychographics. 

We love love pop.

• Boy band 
• 13-16
• The words are easy to pick up
• Aimed at girls.
• The magazine isn't that long

Identifying the audience

• Gender 
• Age 
• Location
• Interest 
• Sexuality
• Religon 
• Class
• Existing or new audience 
• Mass or new audience 
• Personality 

Demographics: 

• Age/Gender
• Race 
• Location
• Employment Status 

Psychographics:

• Personality
• Values 
• Attitudes 
• Interest 
• Lifestyle

 Age 13-16

Boy bands

Aimed at girls

Located in cities and towns

 

The Magazine 

L/O to explore the magazine industry ownership, regulation and revenue.

Conglomerate:A media conglomerate, media group, or  media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.

Globalised:The media industry is, in many ways, perfect for globalization, or the spread of global trade without regard for traditional political borders. ... Media is largely a cultural product, and the transfer of such a product is likely to have an influence on the recipient's culture.

Diversity:Media diversity represents both a desired state for the media environment and an absence of concentrated ownership of media. ... Diversity of ownership of media is one approach that is likely to promote diversity of opinion in the media.

Media regulation is the control or guidance of mass media by governments and other bodies. This regulation, via law, rules or procedures, can have various goals, for example intervention to protect a stated "public interest", or encouraging competition and an effective media market, or establishing common technical standards.

What on TV = TI Media

Radio Times = BBC Magazines

Take a break = Bauer

Good housekeeping = Hearst magazine 

Bauer have over 600 magazines.

mojo and Q.

They created a online magazine for mojo.

The two agents are IPSO and impress.

Advertising 

Sells 

Pornography

product placement and endorsements.

MOJO Magazine

• Award winning 
• High quality articles 
• New and old artist (always popular)
• Mixed genres 
• Comes with a free CD every month
• Biggest magazine in the Uk
• If your featured in mojo you matter
• Carefully crafted 

MOJO Audience

It has a niche audience. It has a circulation of around 68,000 and a readership of about 138,000

86% Male

Men age 42

ABC1 profile 49%

• People who like the good things in life.
• a professional high disposable income
• child of the 70s
• Still looks the best in modern music 

Uses and Gratifications theory  4/10/18

L/O to identify what audiences get out of music magazines.

Music magazines often address the fandom of a specialised audience and many reinforce the readers sense of being a fan of a particular genre of music. MOJO magazine addresses educated lovers of 'authentic' music and so might serve to reinforce that identity.

Music magazines offer news and gossip that might form the basis of real life conversations. 

Music magazines offer a range of entertainment pleasures.

Music magazines offer a sense of being in contact with the world, giving information about the world of popular music.

Cover Analysis

L/O to analyse the cover of a magazine, linking it to genre and audience.

Babyboomer: A person born in the years following the Second World War, when there was a temporary marked increase in the birth rate.

Diversification: The process of expanding business opportunities through additional market potential of an existing product. Diversification may be achieved by entering into additional markets and/or pricing strategies. Often the product may be improved, altered or changed, or new marketing activities are developed.

Audience address: Direct Audience Address. ... As a result, direct audience address is now a more common and completely acceptable convention. Students of theatre can experiment with various ways of directly addressing the audience.

Discerning: Having or showing good judgement.

House Style: A company preferred manner of presentation and layout of written material.

Dave Groul is from the band Foo Fighters and are current.

Nirvana was a band and are no longer together and there genre was alternative rock.

Lou Red: Lead signer of a band called the velvet underground. Rock and experimental.

Ian Dury: Was an English singer-songwriter and actor who rose to fame during the late 1970s, during the punk and new wave era of rock music. He was the lead singer of Ian Dury and the Blockheads and before that of Kilburn and the High Roads.

Sparks: Old band. Made intelligent and pop genre.

Dave Gilmour: Was in the band called pink flowed there genre was progressive, rock and psychedelic.

Cat Stevens: Was a song folk artist and not current.

Elvis: Old artist. Rock and roll.

 

Shot Type: Mid shot

Star Vehicle: Dave Grohl

Colour palette: Black, Blue and Black.

Bands/Artist: Dave Grohl, Ian Dary and Elvis.

Masthead Style: Mojo 

Main coverline style: Dave Grohl. The songs that saved his life..... NIRVANA  reading '92.

Minor coverline style: Cat stevens

Puff:159 reviews 

USP: Free CD

Placement of text: Placed around the face

MOJO Analysis

L/O to analyse the cover of a mojo magazine, linking it to genre and audience.

Mid shot: Of Dave Grohl, he is the main vehicle of the photo and the lead singer of the Foo fighters. He has a serious face on him to show how serious his music is. The test is placed around the main image of Dave Grohl as it makes the reader focus on the main image.

Colour pallete: Colours like black, grey and red are used to relate to the rock music in the magazine, bur colours like white and yellow are also used to make the cover seem more modern and relatable. The colours used are seen as more masculine and less feminine colours are used. This could relate to the target audience as the audience are mostly male.

Bands/Artist mentioned: The bands and artists mentioned are not very influential and were most popular in the 70s and 80s. This could relate too the target audience as the average age for MOJO readers is 42, this means they grew up listening to some of these artist. The majority of artist mentioned are male mostly rock artists or rock bands.

Mashed: Mashed is modern sane - serif font and block capitals. The masthead suggest MOJO is powerful influence which would appeal ton the hard core music fans that then magazines is serious. The font also shows strength and masculinity  which relates to the target audience of the music magazine and his music.


Puff: The red sticker shows that the magazine has 159 reviews which appeals to the people who want to discover new music but learn about older artist as well. The colour red connotes passion and relates to the audience of the magazine.

Free CD: The free CD is a intertextaul link to the nirvana song. The CD also appeals to the older audiences as it includes classical music.

By having a CD with the magazine it appeals to a wider audience and it gives audience classic music to listen to.

REPRESENTATION

Stereotypes:

Teenagers: Lazy, moody, argumentatfggggggggffffive.

Men: Stronger than women, Money earners , don't bother with house chores.

Americans: Fat, Dumb. A lot of guns.

Lesbians: Short hair, Strong

Ed Sheeram

Guitar: This shows that he has his own music instrument and many people in the music industry don't own one. So this means he makes his own music.

Tattoos: The tattoos shows rebellious and creative.

Hair and cloths: The cloths that he wears is simple which shows that he isn't a typical popstar.

Expression: His expression shows that he is straight forward and links to his cloths. Plus it shows that he is happy.





Age: 20

Gender: Male

Ethnicity: He is black and it his stereotypically to the rap artist.

Genre: Rap

Personality: He looks serious for his music and has passion for it.

Representation 

L/O to create a magazine cover showing an understanding of representation.

Magazine Cover

MUSIC VIDEO

L/O To research chosen case studies anyhow they are represented.

Performance - The artist are performing.

Narrative - Has a story line 

Concept  - When theres no narrative or performance. 

Illustration - What they are signing in the lyrics is what they are doing.

Amplification - Its similar buts its in a different context 

Disjuncture - When theres no relavance in the music video.

Music Video Research

Little Mix

Group - Little Mix

Song - Black Magic

Genre - Pop

Date song was released in UK - 2015

What is song is about - Its ecouraging women to be confident in trying to get a man.

Type of music video - Narrative and performance.

Describe what happens in the video - The little mix made a potion to look better and get men.

Who features in the video - Little Mix

What are they represented  as - They are represented as geeks and nerds but they turn more fashionable.

little mix black magic

The vamps

Somebody to you

Pop

18th May 2014

The song was about what people want in their life.

It has concept

The music video is of them playing around on the beach

The vamps

Terminology 

L/O: to explore media terminology used to analyse exam texts.

See terminology

Media Language in music videos

L/O: to explore the use of Media Language in music videos.

The Vamps - Somebody to you 

Halfway through the video they use different camera angels. They use close ups and long shots.

Little mix - Black Magic 

In this shot they are looking at the book, but the angle it is at is the camera which shows that your the Magic book.

6/12/18              Analysis Questions 

 The Vamps 

1.Do artist perform? If so, to who?
They perform on the stage.

They perform to you and the girls in the video.

2.Is there of sense of 'naturalism' created through use of MES & setting?

3. How does it follow genre conventions?

4. Is any diegetic sound used and why?
Yes they use the sound of the ocean.

5. Does the editing match the pace of the song? Does it change between the performance and narrative sections.
Yes because they match the music clip. Sometimes they use a little drop when they switch clips.

13/12/18          Exam Practice

In both videos, despite different locations, similar primary colour and tonal plaettes are used. The mise-en-scene is based in setting of narritave/performance in real locations and natural light.

The costumes are relatable.

Both artist perform on camera and stage.

The vamps use more exotic locations.

More energised camerawork of the vamps. Little mix was more like a film.

Both products have female and male relationships 

Both see the 'tribe' as a source of support 

Both young and what fun.

The vamps have the male gaze thing 

Little mix have a female lead.

Everyone is very in like 

Explain one way in which media language to differ from each other.

Refer to one example of contrasting media language in two music videos you have studied to support your answer.

Editing is used in both videos, also they use editing for the transitions and cgi. They use costumes and make up in both.The locations are mixed in some of the both videos. The vamps is more of music videos due to their editing but Little mix uses film editing.

Camera work is a variety in both cuz in Little they use fov on the book but in The Vamps it uses like two or three different angles.


17/1/18   

Protection of under 18s:
-Material that might seriously impair the physical, mental or moral development of people under eighteen must not be broadcast.

The live lounge.

Its hosted on BBC Radio 1and 1Xtra allows artist to be broadcasted across two of the radio platforms - either to a more niche audience on enabiling a wider audience for a band.


Clara Amfo
Clara Amfo is a radio presenter in the United Kingdom. She currently presents the mid-morning show on BBC Radio 1, which she took over from Fearne Cotton on 25 May 2015.



Clara was born in Kingston upon Thames on 28 May 1984. She got her start in showbiz as a presenter on Nickelodeon, and by entering a contestant in the BBC Talent competition that saw her land at CBBC. The 33-year-old started her radio career at KISS FM in London, presenting the overnight 

DJ Ace 

Antoine McColister (born May 11, 1988), better known by his stage name Ace Hood, is an American rapper. He was born in Port St. Lucie, Florida and raised in Deerfield Beach, Florida. He was formerly signed to DJ Khaled's label We the Best Music Group, Def Jam Recordings and Cash Money Records.